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Marketing Manager

Job Title Marketing Manager

Department Sales

Reporting to Chief Commercial Officer

Primary Description of the Position

You will play the central role in building compelling content that drives awareness and demand for our brand and its products.

Your key focus will be to work with the Chief Commercial Officer to strengthen the relationships between marketing, sales, customer success and our product teams to create bold and sophisticated digital marketing campaigns.

Background on the Position

We are now looking for our very first Marketing Manager.  We are looking for that special person that not only understands the power of a brand, but someone who has an unhealthy obsession with unforgettable customer experiences.

This role is a rare opportunity to become part of something big, something exciting and something that is truly making an impact on a global scale. With cutting edge tools, a modern and agile approach to marketing, a killer suite of products and an inspirational team to support you, this really is a unique opportunity for you to make a difference and shine.

Main Duties of the Position

  • Manage our voice online by owning a series of activities including social, copy and PR
  • Ensure data sits at the heart of everything we do to enable insights that identify trends and opportunities for us to improve
  • Manage our marketing tech and CRM (Hubspot)
  • Grow leads (trialists and demo bookings) by converting site traffic through calls-to-action, landing pages, and lead generation content
  • Manage and improve organic search engine performance and conversions
  • Execute efficient models to reduce our costs per acquisition
  • Connect with influential media outlets and journalists to increase our voice online
  • Build and manage email campaigns, including content creation, design and calls-to-action
  • Own the creation of rich content including blogs, whitepapers, ebooks, reports, webinars, infographics and events.

Qualifications, Knowledge, Skills and Experience

QUALIFICATIONS

Essential

  • Bachelor’s Degree in Marketing or related field

KNOWLEDGE & EXPERIENCE

Essential

  • Minimum of 3+ years’ experience with tools such as (Hubspot, Adobe Creative Suite)
  • 5+ years’ experience in B2B marketing and advertising
  • Demonstrable experience with email marketing, lead generation, content creation, SEO and social media management
  • In-depth knowledge paid marketing campaigns Google AdWords, remarketing, social selling LinkedIn, and content distribution and placement networks.

SKILLS

Essential

  • Advanced knowledge of SEO
  • Proficiency in web analytics software and keyword tools
  • Experience in content management systems. You will be expected to build landing pages and optimise conversion rates
  • Experience with email marketing, lead nurturing, marketing automation, and web analytics.
  • You enjoy (and can move seamlessly between) the commercial and numerical side of the role.
  • You will have a digital-first approach to marketing and a drive and a passion for continuous improvement.
  • B2B marketing experience is essential and knowledge around Account-Based Marketing would be preferable.
  • You are familiar with building and running engaging online events.
  • You are comfortable working with a degree of autonomy and can demonstrate the ability to change and adapt as we grow.
  • You are a confident communicator and happy to present to customers, partners and our leadership team.
  • Social media runs through your veins and you understand the importance of building a strong and engaged community.
  • Data will sit at the heart of everything that you do.
  • You want to be different, and you want to make a difference!

Desirable

  • Experience in SaaS
  • Experience in PR, corporate communications
  • You enjoy writing and editing copy
  • A self-starter with a keen eye for detail, the ability to manage and prioritise their own workload
  • Holds or can secure Security Clearance and NPPV3 level vetting.

Personal Characteristics

  • Conscientious, reliable, with good attendance and timekeeping standards
  • Honest, trustworthy, able to work unsupervised
  • Keen to learn and acquire new skills, responds positively to feedback
  • Demonstrates initiative and contributes ideas
  • Pragmatic approach to problem-solving without cutting corners
  • Positive team player
  • Flexible, adaptable, and calm when working under pressure
  • Ability to work effectively at all levels and with a diverse team
  • Candidates must be flexible to work additional hours, as and when required

Benefits

The best benefit is being part of the team; a fun, smart, and vibrant bunch focused on producing excellence and customer satisfaction.

But if you are looking for more than that there is a comprehensive benefits package including:-

  • Pension into which the company will contribute 5%
  • Private Healthcare
  • Life Insurance
  • Flexibility to work from home
  • Use of the latest IT technology including top of the range MacBook Pro or Air
  • 24 Days annual leave, increasing 1 day every year up to 30 days
  • Continued professional development training

Synalogik is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.

This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, redundancy, leave of absence, compensation, benefits, training, and apprenticeship.  Synalogik makes hiring decisions based solely on qualifications, merit, and business needs at the time.

To apply for this position, please send your CV to hr@synalogik.com

NO AGENCIES PLEASE

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