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Sales Manager (Public Sector)

This role is responsible for the customer relationship and revenue delivered from the customer and the related strategy to exceed budget expectations. You will be the commercial lead for Scout in the Law Enforcement industry and a key commercial figure within the business. In this role, you will liaise with cross-functional internal teams (including Customer Service and Product Development departments) to improve the entire customer experience. This position may require occasional travel.

Main Responsibilities of the Position

  • Qualify and prioritize prospects, target roles and establish relationships.
  • Make prospecting an integral part of your regular routine ensuring new prospects are being added to the sales funnel on an ongoing basis.
  • Identify needs, pain points and prepare core value propositions.
  • Be part of contract negotiations.
  • Handle objections, negotiate and close deals.
  • Formulate specific business plans to meet revenue goals.
  • Ensure timely and accurate forecasting and management reporting.
  • Planning and implementation of a targeted sales campaign in key markets.
  • Taking part in the improvement and development of the sales process.
  • Being well informed about the Law Enforcement industry generally, the use of software and innovative technology to solve problems within policing and Government investigation teams and being able to talk intelligently about the Law Enforcement industry in the assigned area/region.
  • Attending and participating in sales meetings and trade shows.



  • Have a proven track record of successfully selling complex SaaS solutions into the Law Enforcement sector
  • Have the ability to extract and formalize client’s needs and to structure comprehensive value proposition.
  • Have an understanding of complex sales cycles and dealing with top decision makers.
  • Preferably have experience of Extensive presentation and proposal (RFP, RFI or RFQ).
  • Demonstrate good understanding of the sales processes into policing and government, including through large scale frameworks, GCloud and all other forms mechanisms for sale.
  • Have the ability to form solid and productive business relationships, the confidence to be pro-active both internally and externally, and the ability to guide client discussions toward specific business objectives.
  • Technical knowledge sufficient to demonstrate Scout to customers and respond effectively to customer’s questions.
  • Fluent in English – written and oral.
  • Ability to travel.



  • Professional attitude towards the business
  • High Level of Business Acumen with a service oriented and professional approach.
  • A positive attitude in combination with an inner drive and result oriented personality
  • Detail oriented and organized with an ability to meet and exceed sales goals.
  • Strong interpersonal and social skills.
  • The ability to develop and maintain customer relationships.
  • Creative, innovative, analytical, forward thinking abilities.

Synalogik is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.

This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, redundancy, leave of absence, compensation, benefits, training, and apprenticeship.  Synalogik makes hiring decisions based solely on qualifications, merit, and business needs at the time.

You must be a British Citizen and been resident in the UK for the last 5 years, and willing to undergo SC Clearance.








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